
Build your foundation for success by identifying people you know who could benefit from ADT
Your warm market is your fastest path to your first sales and building momentum. These are people who already know, like, and trust you—making them far more likely to listen, engage, and say yes.
You're not selling to strangers. You're helping people you care about protect what matters most: their family, home, and peace of mind. Start here, build confidence, and use these early wins to fuel your long-term success.
Think of friends, family, neighbors, coworkers—anyone you know personally who owns a home
Use our proven scripts to start casual, low-pressure conversations about home security
Book a quick call or visit, present ADT's value, and help them make the right decision
Use these word-for-word scripts when reaching out. They're designed to feel natural, low-pressure, and focused on helping—not selling.
"Hey [Name], I just started working with ADT helping homeowners upgrade their smart home security. I need to do a few practice walkthroughs and you came to mind. No pressure to buy—just want your feedback. Open to a quick 15-20 min call this week?"
"Hey [Name], it's [Your Name]. I've just started with ADT helping people upgrade their home security. I'm doing a few review calls with people I know to practice. No pressure—worst case you get a free check-up. Open to a quick call this week?"
"Totally understand! No worries at all. If you ever hear anyone mention they're looking to upgrade their security or had a break-in scare, would you mind sending them my way? I'd really appreciate it."
Keep it casual and conversational. You're not "selling"—you're practicing and asking for feedback. This takes the pressure off both you and them, making it easier for everyone to say yes.